Company News, Financial News

RB Buys Queen V

Expands presence in feminine hygiene category.

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By: TOM BRANNA

Editor

Reckitt Benckiser has acquired Queen V, a feminine hygiene company. A purchase price was not disclosed. Founded in 2018 by Lauren Steinberg, the daughter of a gynecologist, Queen V is billed as a brand by woman for women that takes a unique and inclusive approach to making vaginal health more accessible and empowering. In fact at a WWD event in 2019, Steinberg said her mission was to “destigmatize the word vagina.” According to RB, this acquisition demonstrates its commitment t...

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